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Barbera Meeting You, this week in Asti, Monferrato, and Milan

June 7, 2010

Starting Saturday June 5 through Sunday June 13, Barbera will once again return to the limelight in Asti and Casale Monferrato, thanks to a campaign sponsored by the Province of Asti in collaboration with the City of Casale Monferrato: “Barbera Meeting You.”

In the wake of the enormous success of Barbera Meeting (a blind tasting held in the month of march attended exclusively by specialized international press), everyone is talking once again about the most widely cultivated red grape variety in Piedmont.

For eight days, select restaurants, osterie, trattorie, and wine bars will serve their patrons a free glass of Barbera — from the Asti, Asti Superiore Nizza, Monferrato, or Alba appellations — paired with special dishes and offerings. At each participating venue, the diner will be given a placemat that will instantly and pleasantly enhance their tasting of the featured wines and will include the names of all participating wineries.

Also aimed at raising world awareness of the word Barbera and its homeland, a simultaneous event will be held in Milan in occasion of the Italian fair devoted to food and wine, “Milano Food Week.” Here, Barbera will take the stage with the splendid Navigli d’Estate as its backdrop. When they sit down to dinner, patrons will be offered a glass of Barbera at 15 of the most classic eateries in the Alzaia neighborhood of the city.

Photos and comments will be available online at http://barberameeting.com together with material published by the fans themselves on Facebook, Twitter, Flickr, and YouTube.

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